This July and August, art takes to the streets in a powerful new exhibition that transforms public billboards into platforms for environmental activism. Launched in aid of Plastic Free July and titled, ‘Let’s Live With Less Plastic’, the exhibition utilises high-traffic urban billboards and limited edition digital artworks to ignite global conversations and awareness around the plastic pollution crisis.
Curated by Le Good Society, a UK-based organisation dedicated to driving cultural change through the arts and technology, the exhibition features thought-provoking work from a diverse lineup of established and emerging artists, including Todd Francis, Deekay, Jasmina Zornic, Tom Hodgkinson, Heath Kane, Tia Grazette, Gigi Ballarani, Holy Moly, Harto, Craig Keenan, JBOY, Dead Pixel Ghost Club, Frank Goffey, Inma Hortas, Yoanna Bochowski and Rachel Caruana.
Running throughout July, the exhibition is being showcased across the globe in London, New York’s Times Square and The Netherlands – with an estimated hundreds of thousands of viewers daily. The artworks confront themes of overconsumption, sustainability and our fragile relationship with nature – delivering a powerful visual call for a cleaner, plastic-free future.
‘We’re proud to support Plastic Free July this year by bringing this global exhibition to life across London over the weekend of 26–27th July, in Shoreditch, Chelsea and Islington. Reducing plastic use starts with awareness and action.’ – Jack Fleming, London Lites
Highlights from the exhibition include Todd Francis’s striking Plastic Jesus – an iconic illustration of Jesus walking across a sea choked with plastic waste. Street artist JBOY takes a bold approach, confronting the unsettling normalisation of plastic pollution in modern life through his piece titled, Seafood. While Craig Keenan contributes a haunting yet beautiful image titled Ocean Garbage, featuring a plastic bag eerily filled with jellyfish, blurring the line between life and litter. Meanwhile, Tom Hodgkinson’s animated collage titled, ‘Look after it’, offers a poignant, reflective journey through the world we inhabit today, urging viewers to consider how our current choices shape the lives of future generations.
But the art doesn’t just stop at the streets. You can now own a piece of it and collect art that helps clean the planet.
Featured original artworks will be available on sentx.io and from the 5th August, a series of limited-edition digital artworks will drop on sentx.io, with 50–100% of all proceeds going towards collecting plastic via the charity partner Plastic Bank.
Every $5 spent helps remove approximately 6kg of plastic from the ocean – the equivalent of 120 plastic water bottles. Buyers aren’t just collecting art; they’re funding real-world environmental change.
‘This exhibition gives people a tangible and creative way to fight plastic pollution’, says Grazette. ‘When someone buys a digital artwork, they’re literally removing real plastic from the ocean. Now anyone can own art and make a real world impact this Plastic Free July.’
On top of that everyone can support the exhibition and join the global wave against plastic pollution by claiming a free digital artwork by Jasmina Zornic, titled, ‘ITS UP TO US’ – this isn’t just art, it’s a global call to action reminding each and everyone of us that we don’t need permission to change the world – just each other.
‘This is Web3 for real-world impact,” says artist Jasmina Zornic. ‘We’re turning pixels into progress – and making impact accessible to everyone.’
All digital artworks are powered by Hedera, the world’s most sustainable public distributed ledger – described as a next-gen alternative to blockchain. With carbon-negative credentials and energy usage so low that each transaction uses 1000th of the energy of a Visa card transaction. The Hedera network enables the creation of digital artworks in a sustainable and affordable way for all.
The outdoor art exhibition runs in New York Times Square until the 17th August.
Across The Netherlands until 3rd August and in London thanks to London Lites, the weekend of the 26th & 27th July, in Shoreditch, Chelsea & Islington.
Find out more via https://legoodsociety.com
Make Offers on or purchase digital artwork and remove plastic from the ocean here: https://www.sentx.io/nft-marketplace/creators/le-good-society
Claim the Free Digital art by Jasmina Zornic here: https://www.sentx.io/launchpad/it-s-up-to-us-2-public
Follow @legoodsociety @hedera @sentx.io @londonlitesdooh on instagram and twitter.
Le Good Society continues to harness the power of art and technology as a force for good to amplify urgent environmental and social issues. Through a growing community of artists, writers, poets, musicians, scientists and thinkers – the organisation strives to shift public consciousness and create a more ethical and sustainable world. One that puts people and the planet first.
www.legoodsociety.com @legoodsociety #letslivewithlessplastic
Source: Credit: Plastic Jesus by Todd Francis and Be The Change by @Holymolyuk
